Casper
2016–2017
I was part of the Casper brand team during an early period of rapid growth, when there was an emphasis on experimental, playful marketing. We worked on a range of projects, from pop-up events and national RV tours, to print ads and emails.
Casper Dog House
Pop-up installation and VIP “dogfluencer” event to celebrate the launch of Casper’s dog mattress.
Print Ads
Various print ad campaigns, appearing in New York Magazine, T Magazine and other publications.
Emails
A selection of marketing emails. Mug animation by Tim Suglian.